Do I really want to write about this collaboration?
Not really, to be honest, not after I watched the show twice.
We all know how perception works, and who you choose to collaborate with, say much about the brand. Yet at this era of constant search for a loud PR story triumphed everything else. Such is the case of Adidas with Kanye West.
With the successful collaborations with Yohji Yamamoto and Stella McCartney, plus the latest Mary Katranzou, Adidas now wants to spread its wings to collaborate with the fashionable music rapper, hoping to catch another segment all together. That’s fine by me, so long it is relevant.
Is Kanye West relevant to the Adidas fans? It depends. He is trying to prove that by going really basic for the FW15 collection. Having all other directions taken up, Kanye West has to find a niche spot within Adidas. Basic skinwear it is.
In my honest opinion, this is not a bad move, given that the pieces shown are actually highly useful when it comes to styling and studio wear. The skin-tight sheer leotards, the ripped sweaters, the studio stockings and sweat pants shown are all practical pieces. Nothing bling. But if you know how to work them, these are keepers.
Another smart move was not to over-decorate and style the pieces for the show, truly moving it into its core performance and practical usage. (Like those Stella McCartney x Adidas shows, you know what I mean) I hope the mass don’t over-reacted to the bareness of the collection, after all they are meant to be layering pieces for a stronger look, unless, you are doing a Kim K or Amber Rose impersonation.