阅读报告:《Something》Zine

《城市画报》、《小日子》、《MilkX》、《Ppaper》和《号外》虽属不同类型的杂志,但共同点是它们都是很棒的作品。从整体主题构思、设计细节、故事呈现到广告插入都是佳作,每每都想要一口气看完,却又有一种不舍之情,阅完后轻吐一口气,感觉像享受了一顿丰富但不油腻的下午茶。

爱阅这些外国杂志的朋友应该都像我一样雀跃,因为现在我们有了《Something》,这本连名字也优雅的新杂志上个月发行了第二期。其实在我阅了第一本后就像写些什么,回头想想说还是再等等吧,总是多疑的我,连电影都要看两遍才写感想,新进杂志自然需要一点时间。

1 & 2
1 & 2
isn't cute
isn’t cute

时间证明了我的多疑是多余的,第二期的《Something》更丰富,内容添加了新方向,让杂志更有张力和定位,明显大跃进。关于阅读的故事最让我揪心、说着咖啡的耕耘让我心存感激、舅舅的花园几乎是世外桃源,还有不造作的生活小点滴,这些是不是都存在我们心里却被认为不值得被收藏入杂志内?用心放慢脚步的努力故事是否商业价值不及最炫餐厅?《Something》说的是there is a worthy story at every corner.

在城市中生活,最不缺的就是 ‘最新’,最难得的就是’放慢脚步’。《Something》要的是小日子、心体会和慢脚步。

San Francisco
San Francisco

用心的不止文章,还有设计。Pagination和reading grid做得非常棒,让翻阅每一页变成了一种期待,独特的小icon为脸上抹上淡淡的笑容,明确地将每一个主题串连起来,却又让各自精彩。

《Something》像是一瓶腌制了一段时间的小菜,虽然页数不厚,但是却清新爽口,很有嚼劲。在人来人往的书店阅读,它能把你带到内在精神层面,让你不被喧哗带走;在宁静的咖啡厅(像豆原这种)里阅读,它能完整你的感受,把身心体会融为一体。

谢谢用心尽力做精神粮食的小团队,坚持是一件难事,但是美丽的事物是值得坚持的。

20140921_122812

Story
Story

<Something> is a new magazine, born and breed in Malaysia. Most importantly, it is a bi-lingual lifestyle magazine. I think it is an amazing effort to work on a bi-lingual magazine, and definitely a kind gesture of wanting to include like-minded readers, regardless if you only read English or Mandarin. Better still if you do both. 

Lifestyle magazine has always been a tricky little gene. Plenty of such topics on the magazine shelves, but few worth following through. <Something> is one of the few worthy, especially when it is so well-balanced. With carefully selected stories, it is an absolute pleasure to turn the pages. 

Go grab yourself a copy. 

love the poster
love the poster
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