In just over a year, Rosie Assoulin is already up there as one of the hottest new label in New York. Not surprising, given that she has all the right tools – from skills, right platform to famous friends. When your friends are those digital media darling with hundred of thousands followers, you are already on a speed boat to fame. 

But let’s give Rosie the credit she deserves. Her SS15 collection is perfected with the right amount of lightness and cheerfulness, cutting long-winded and overly crowded fashion place with a breath of fresh air. Drop-shoulders, tiers, lean silhouette and flow are her favourites from day one, plus she is smart to know those are her signature looks (and with a million ‘LIKE’ on digital media). The raffia layered skirt is really a ‘Darling’, as the collection is aptly named. 

Keep on rolling in this direction and her following will be hitting the roof soon. 

Cover photo by idiosyncracie