I’m happy to see this change in dude & the dutchess. (Also known as DD)
Founded in 2008, dude & the dutchess focuses on British coolness and lady-like pieces. Essentially the brand direction is “a story about a couple in love: a beautiful dutchess and a laid back, artistic dude.” It has gotten me excited for a while, but the excitement did not last. After a while it seems like DD has run out of coolness and ideas to carry on. Not until Jonathan Liang came into the picture a year ago. It started as a collaboration, but it is official now that he is the Creative Director of DD.
Yes, Liang may not be exactly a DD kind of designer, but through the earlier collaboration, he has injected the laid-back coolness into the brand again. The Liang’s dutchess is still beautiful, but less British and more of a metropolitan city lady now.
Who can you think of? I am thinking the less aggressive version of Daphne Guinness.
The FW14 presentation in Publika last week was a simple and chill affair to showcase the pieces of Liang’s latest work. Amazing cut and essentially Jonathan Liang, the FW14 collection talks about the innate forces of black stallions and the Greek Gods.
Taking cue from the century old dynasty, this collection is surprisingly modern and interesting. Nothing over-the-top from the Greek Gods, instead everything is well-balanced and deliciously paired. Sophisticated but not rigid, it is very sweet to see a new dimension for DD. To welcome the debut of the Greek Gods and Liang as the Creative Director of DD, the brand also introduced a premium line with extended menswear options.
The premium line is a strong compliment to the brand. Silk organza, satin, honeycomb tweed are all looking very delicious, combined with Liang’s sharp silhouette, I am delighted to see this great collaboration between an established local brand with a talented designer. Often a good designer lacked of a solid platform, other times a local house has to import Greek Gods to assist in establishing the brand. It is indeed a good news for local fashion industry to have Liang in DD.
Liang has created a more modern and interesting dutchess for the fashion house by offering different silhouette through the collection, giving choices to fashionista who wants to stay in the loop of dutchess sophistication. Short sheer skirts with fitting shirts, asymmetrical tops with shorts, and the flattering dressing are all to-die-for. Combining sophisticated style, gOod quality material and stronger identity, I am glad to see the change in DD.
Don’t you worry, the prices are not over-the-top too, for the mainline you will find it within the usual DD prices, and the new premium line is priced between RM259 – RM1,199. Worth investing if you ask me.
The premium menswear is essentially an extension of the currently well accepted mainline, Liang has updated it with checked pieces and fitting shirts. In my opinion, DD has always gotten the menswear right, Liang is continuing on the right track with stronger styles. Bravo.
You can expected to see the new FW14 line by end of June in all 3 dude & the dutchess stores in Klang Valley. Stay tune.