There is the famous French cool chic, there is also the Italian traditional chic. Tod’s is now the pioneer in Italian Chic.
Just the other day, I was chatting with fellow stylists over a shoot session, and all of us agreed that Alessandra Facchinetti has done a great job at Tod’s thus far. And the verdict: it’s time to buy Tod’s.
Since Alessandra Facchinetti joined Tod’s and leads the design direction for its ready-to-wear, I am seeing lots of potential for the brand to reach a wider fashionable group.
I have always like Tod’s, but you know it stays comfortably at a certain drawer, and it is not one of the first fun thing you think about when it’s time to dress up. I have Tod’s bags and stuffs, I love them, they are beautifully made with fine materials, but overall you can only think of them as reliable. You think of them as investment and a nice piece of craftwork. But now, I think it has come to a new height.
I do think Alessandra Facchinetti plays a very important role in turning Tod’s into a very fashionable brand. Her first presentation was the SS14 collection, that collection was impressive, gaining massive publicity in the media, with positive feedback all round.
Now, the FW14 again riding on her signature designs, and moving to a higher peak. With her past experiences in other power houses, Alessandra brought along massive sleek-ness into Tod’s. I am one of those who glad this happened to the brand. For a fashion house with a hundred years of great craftsmanship and understated class, all Tod’s needed is a little push and plenty of sleek-ness to be on top again.
The styling and direction is pretty straight forward and simple, yet the level of chicness and sleekness is impeccable. Leather in different treatment, the laser cut-out patterns, the hats, the belts, the color scheme, the shoes and the bags all come together and sing a song named Italian chic. The accessories are especially worth paying attention to.
Prior to joining Tod’s, she has been exploring technology in fashion design, so there is no surprise to see so many interesting cutting techniques and treatment on the recent Tod’s presentation.
Alessandra Facchinetti may not shine in the house of Gucci nor Valentino, but I think she has finally met the right partner to give her a well deserved playground.